About

About

Clothing that means more...

Conceptualised in 2004, registered in 2016, launched in 2018. Between 2004 and today, we have been working hard to offer you beautiful, quality, trendy clothes that are classic, practical, lovely to wear and mean a lot more than just the label... We start with these introductory products but stay with us, there's plenty to come!
OUR STORY

Be You...

The idea for Native In Me clothing originated 13 years ago. Following a conversation with a friend who said he would never publicly disclose his heritage and having studied psychology, I was very keen to see if other people felt the same. At the time I had lofty dreams of undertaking a mega-research around the topic with over a hundred participants. In the end the research took place in a bar amongst 4 friends and 2 strangers. Not bad, considering the limited resources available. I spoke to a few other people picking up many comments about culture, heritage, background, nationality and identity. My informal findings showed that many are proud of their origins but may not express themselves unless prompted. My belief then and now remains the same; it doesn’t matter where you live now, it doesn’t matter where you were born, it doesn’t matter that you speak different languages with an accent or that you cannot speak the languages of your great grandparents; you should be proud of who you are. Be British, Be African, Be Asian, Be American, Be South American, Be European, Be a mix, Be YOU!
...OUR STORY

Crowdfunding

In life, you get to that point when you know that something has got to give. After waiting for years for investments from imaginary investors, in December 2017, we decided to try the crowd funding route. Not only because it was a way to raise funds but also because it would test our theory on the value of the brand. Over Christmas and New Year (2017 - 2018), in under 27 days we not only met our target but exceeded it! Our theory was confirmed, funds raised, brand name in the public and the journey to world peace has begun. As a thank you to our backers, we have a dedicated page listing some backers.

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